1. Introduction & Purpose

This Social Media & Online Communication Policy (the "Policy") outlines the guidelines and expectations for all Nexly Corporation ("Nexly" or the "Company") employees, contractors, and representatives regarding their use of social media and other online communication platforms. Located at 701 South Street Suite 100, Mountain Home, AR 72653, Nexly recognizes the powerful impact of social media and online communication on its brand reputation, customer relationships, and overall business success. This Policy is designed to:

• Protect Nexly's Brand Reputation: Ensure that online communications align with Nexly's values, brand identity, and marketing strategies.
• Promote Responsible Online Behavior: Encourage employees to use social media and online communication platforms in a professional, ethical, and responsible manner.
• Maintain Compliance with Laws and Regulations: Ensure compliance with all applicable laws, regulations, and industry standards related to social media and online communication.
• Protect Confidential Information and Intellectual Property: Safeguard the Company's confidential information, trade secrets, and intellectual property.
• Manage Risk: Identify and mitigate potential risks associated with social media and online communication, including reputational damage, data breaches, and legal liabilities.
• Provide Guidance: Offer clear guidance and best practices for employees on the appropriate use of social media and online communication.

This Policy applies to all Nexly employees, contractors, vendors, and any individuals and entities acting on behalf of Nexly, regardless of whether they are using personal or Company-provided accounts. This Policy covers all forms of online communication, including, but not limited to: social media platforms (e.g., LinkedIn, Facebook, Twitter/X, Instagram, TikTok), blogs, forums, online reviews, and any other platform where information can be shared publicly. This Policy supplements, and does not replace, other Company policies, including, but not limited to, the Code of Conduct, the Data Privacy Policy, and the Information Security Policy.

2. General Principles & Guidelines

All Nexly employees, contractors, and representatives must adhere to the following general principles and guidelines when engaging in online communication:

• 2.1. Representing Nexly: When posting on behalf of Nexly, employees must:
  • Identify Yourself: Clearly and prominently identify yourself as a Nexly employee (e.g., by including your job title and affiliation with Nexly in your profile or posts). Use professional titles.
  • Use Approved Accounts: Utilize only authorized and approved social media accounts and channels for official Company communications. Follow the guidelines and best practices provided by the Marketing and Communications department.
  • Adhere to Branding Guidelines: Ensure that all content aligns with Nexly's brand identity, messaging, and visual style guidelines. Consult the Marketing and Communications department for guidance.
  • Obtain Necessary Approvals: Obtain prior approval from the Marketing and Communications department, or other designated individuals, before making any official announcements, releasing confidential information, or making any statements that could be perceived as representing Nexly. This includes any posts with potential legal ramifications.
  • Be Accurate and Truthful: Ensure that all information shared is accurate, truthful, and up-to-date. Avoid making false or misleading statements.
  • Respect Copyright and Intellectual Property: Respect the intellectual property rights of others. Obtain permission before using any copyrighted material, trademarks, or other protected content.
  • Disclose Conflicts of Interest: Disclose any potential conflicts of interest.
• 2.2. Personal Use of Social Media & Online Communication: Even when using personal social media accounts, employees should be mindful of their association with Nexly.
  • Be Professional: Maintain a professional demeanor in all online communications. Avoid posting anything that could be construed as offensive, discriminatory, harassing, or otherwise inappropriate.
  • Protect Confidential Information: Never share any confidential information, trade secrets, or other proprietary information about Nexly Corporation. This includes information about clients, projects, financial results, or internal discussions.
  • Respect Company Brand: Refrain from making disparaging comments about Nexly, its products or services, its employees, or its clients.
  • Avoid Conflicts of Interest: Avoid activities that could create a conflict of interest with Nexly's business.
  • Use Disclaimers (When Appropriate): When discussing topics related to Nexly or your work for Nexly on personal accounts, consider using a disclaimer (e.g., "The views expressed in this post are my own and do not necessarily reflect the views of Nexly Corporation.").
  • Avoid Endorsements and Testimonials: Avoid giving endorsements on your own behalf for Nexly's products or services, unless authorized by Marketing and Communications.
  • Think Before You Post: Always consider the potential impact of your online communications. Before posting, ask yourself: "Would I be comfortable with this being read by my colleagues, my manager, my family, or the public?"
• 2.3. Respectful and Professional Communication:
  • Be Civil and Courteous: Engage in respectful and courteous online communications. Avoid personal attacks, insults, or inflammatory language.
  • Avoid Harassment and Discrimination: Do not engage in any form of harassment, discrimination, or bullying. Treat others with respect, regardless of their background, beliefs, or opinions.
  • Comply with Law: Always comply with all applicable laws, regulations, and industry standards.
• 2.4. Transparency and Disclosure:
  • Accurate Representation: Be accurate, truthful, and transparent in all online communications.
  • Disclose Affiliations: Where relevant, clearly state any affiliations or relationships that might be seen as influencing your opinions.
• 2.5. Reporting Violations:
  • Report Inappropriate Behavior: Employees must report any instances of inappropriate online behavior by other employees, contractors, or representatives of Nexly to their manager, Human Resources, or the designated point of contact within the Marketing and Communications department (as appropriate).
  • Protect the Company: Nexly Corporation reserves the right to take action to protect its brand reputation and intellectual property.

3. Company-Sponsored Social Media Accounts & Channels

Nexly Corporation maintains official social media accounts and other online channels to communicate with its customers, stakeholders, and the public.

• 3.1. Management and Oversight:
  • Marketing & Communications Department Responsibility: The Marketing and Communications Department is responsible for managing all official Company social media accounts and online channels.
  • Content Approval Processes: All content posted on official Company accounts must be reviewed and approved by the Marketing and Communications Department, or other designated individuals, prior to publication.
  • Account Security: The Marketing and Communications Department will maintain the security of all Company social media accounts and implement appropriate security measures to protect against unauthorized access or use.
• 3.2. Content Guidelines for Official Accounts:
  • Brand Consistency: All content posted on official Company accounts must be consistent with Nexly's brand identity, messaging, and visual style guidelines. The Marketing and Communications department will provide those guidelines.
  • Accuracy and Truthfulness: All information shared on official Company accounts must be accurate, truthful, and up-to-date.
  • Professional Tone and Language: Official Company accounts will maintain a professional tone and use appropriate language.
  • Engagement and Interaction: Nexly encourages its audience to engage with its content in a respectful and constructive manner.
  • Responsiveness: The Marketing and Communications department will monitor official Company accounts and respond to inquiries, comments, and messages in a timely manner.
  • Legal Compliance: Official Company accounts will comply with all applicable laws, regulations, and industry standards, including those related to advertising, data privacy, and intellectual property.
  • Disclaimer: Where appropriate, disclaimers will be used.
• 3.3. Employee Participation in Official Accounts (If Applicable):
  • Authorized Access: Only designated employees, as authorized by the Marketing and Communications department, will have access to Company social media accounts.
  • Content Contribution Guidelines: Employees who contribute to official Company accounts must adhere to the content guidelines.

4. Confidential Information, Trade Secrets, and Intellectual Property

Nexly Corporation's confidential information, trade secrets, and intellectual property are valuable assets that must be protected.

• 4.1. Prohibition on Sharing Confidential Information:
  • Definition of Confidential Information: Confidential information includes any information that is not publicly known, including but not limited to: client data, financial results, product designs, marketing plans, and internal communications.
  • Prohibition: Employees are strictly prohibited from sharing any confidential information, trade secrets, or other proprietary information about Nexly Corporation on social media or any other online platform.
• 4.2. Protection of Intellectual Property:
  • Copyright and Trademark: Employees must respect the Company's copyrights, trademarks, and other intellectual property.
  • No Unauthorized Use: Employees must not use the Company's trademarks, logos, or other branding elements without prior written permission from the Marketing and Communications Department.
  • Reporting Infringement: Employees should report any suspected infringement of the Company's intellectual property to their manager or Legal Counsel.
• 4.3. Data Privacy and Compliance:
  • Adherence to Policy: Employees must adhere to Nexly’s Data Privacy Policy [Link to Data Privacy Policy].
  • Respecting User Privacy: Employees must respect the privacy of individuals and avoid posting any personal information about clients, customers, or other individuals without their express consent.
  • Compliance with Regulations: Employees must comply with all applicable data privacy laws and regulations (e.g., GDPR, CCPA).

5. Crisis Communication & Incident Response

Nexly Corporation will have a crisis communication plan in place to address any adverse events or incidents that may arise on social media or other online platforms.

• 5.1. Reporting Incidents:
  • Prompt Reporting: Employees must report any potential crisis situation or negative online content that could impact Nexly's reputation to their manager and the Marketing and Communications Department immediately.
  • Reporting Protocol: Follow the established incident reporting protocols. This will include providing all relevant information about the incident, including the platform, the content, and any relevant usernames or profiles.
• 5.2. Crisis Communication Plan:
  • Designated Spokespersons: Nexly will have designated spokespersons who are authorized to speak on behalf of the Company during a crisis.
  • Content Review Process: All public communications related to a crisis must be reviewed and approved by the designated spokesperson(s) and/or the Legal Department.
  • Monitoring and Response: The Marketing and Communications Department will monitor online platforms and respond to negative or inaccurate information in a timely and appropriate manner, in accordance with the crisis communication plan.
  • Escalation Procedure: There is an established escalation procedure for handling social media crises, outlining the steps to be taken and the individuals who need to be notified.

6. Monitoring, Enforcement, and Training

Nexly Corporation is committed to monitoring social media and online communication activity, enforcing this Policy, and providing employees with training to ensure compliance.

• 6.1. Monitoring:
  • Social Media Monitoring Tools: The Marketing and Communications Department may utilize social media monitoring tools to monitor online conversations about Nexly Corporation and its brand.
  • Employee Monitoring (Limited): Nexly may monitor employees' use of company-owned social media accounts and other company-provided communication tools. Monitoring of personal social media accounts will be conducted only under limited circumstances and in accordance with applicable laws and regulations.
• 6.2. Enforcement:
  • Consequences of Non-Compliance: Violation of this Policy may result in disciplinary action, up to and including termination of employment, and potentially legal action.
  • Investigation and Resolution: Any alleged violations of this Policy will be investigated promptly and thoroughly.
• 6.3. Training and Education:
  • Mandatory Training: All employees will be required to complete training on this Social Media and Online Communication Policy.
  • Training Frequency: Training will be provided [Specify Frequency, e.g., annually], or more frequently as needed.
  • Training Content: Training will cover the key principles of this Policy, best practices for responsible online communication, and the potential risks associated with social media and online communication.
  • Ongoing Communication: The Marketing and Communications Department will provide ongoing communication and updates to employees on social media and online communication best practices.

7. Policy Review & Amendments

This Social Media & Online Communication Policy will be reviewed and updated regularly to ensure its continued relevance and effectiveness. Nexly Corporation recognizes that social media and online communication platforms are constantly evolving.

• Review Frequency: This Policy will be reviewed at least [Specify Frequency, e.g., annually] or more frequently as needed, such as in response to changes in social media platforms, legal requirements, or business needs.
• Review Process: The review process will involve:
  • Input from Stakeholders: Seeking input from relevant stakeholders, including the Marketing and Communications Department, Legal Counsel, Human Resources, and employees.
  • Benchmarking: Reviewing industry best practices and the social media policies of other companies.
  • Legal Compliance: Ensuring that the Policy complies with all applicable laws and regulations.
• Policy Updates and Distribution: Any amendments to this Policy will be approved by [Specify Approving Authority, e.g., the Board of Directors or a designated executive committee] and communicated to all employees through [Specify Communication Channels, e.g., company-wide email, intranet posting, training sessions]. Employees are responsible for staying informed of any changes.
• Policy Ownership: The Marketing and Communications Department, in collaboration with Legal Counsel and Human Resources, is responsible for maintaining and updating this Policy.

8. Contact Information

For questions, concerns, or requests for guidance related to this Social Media & Online Communication Policy, please contact the Marketing and Communications Department at [Specify Contact Information, e.g., marketing@nexlycorp.com or 555-1212].

**Acknowledgement:** By engaging in any online communication or social media activity related to Nexly Corporation, all employees and relevant parties are deemed to acknowledge and agree to abide by the terms and conditions outlined in this Social Media & Online Communication Policy.